We can provide individual functional experts to complement existing skill sets, or build a full product development team, working independently to provide solutions that meet the specific needs of an asset. Adnovate’s services span all stages of company and product development, from the creation of asset strategy, through to strategy operationalization and clinical trial oversight.
Bespoke solutions to meet specific client needs
Creation of Asset Strategy
Adnovate utilizes its wealth of experience in drug development to create comprehensive cross-functional strategies for products across their development lifecycle from scientific conception to market access and commercialization.
Asset Development
Adnovate provides industry-leading expertise to help life science companies successfully operationalize their strategy and advance their assets through pre-clinical and clinical development, and regulatory interactions.
Study Execution/Oversight
Adnovate’s clinical operations experts manage and oversee vendors through the set-up and execution of clinical studies at all stages of development, including first-in-human and proof-of-concept studies.
Indication Prioritization
Indication Prioritization is the process of identifying, evaluating, comparing, and contrasting different potential indications for a specific drug to enable strategic selection of those indication(s) that have the greatest potential for success, value creation, and achievement of corporate objectives. Adnovate utilizes its evidence-based indication scoring system and its breadth of expertise in all phases of clinical development, regulatory affairs, target engagement and product positioning to identify a lead indication with the greatest potential for clinical and commercial success.
Identify potential indications
- Work with the client to compile an initial list of potential indications relevant to the mechanism of action
Customize the Adnovate Indication Scoring System
- Customization of the Adnovate Indication scoring system based upon factors personalized to the company and asset from a scientific, regulatory, clinical, and commercial perspective
Indication scoring
- Conduct a detailed evaluation, comparison, and scoring of factors such as the strength of scientific evidence available, degree of unmet need, clinical and regulatory considerations, and commercial potential of each indication
- Select indications that also align with corporate goals
Indication prioritization
- Perform an in-depth analysis of the priority indication(s), including market/ competitive analysis, potential commercial positioning, value proposition and commercial viability
Next steps
- Develop and test a Target Product Profile (TPP) with stakeholders and create a product forecast
- Create a Clinical Development Plan (CDP) outlining the design of each phase of development
Development of Target Product Profiles
The Target Product Profile (TPP) is a living document that outlines the desired characteristics of a product and provides a strategic framework for an asset to reach its full therapeutic and commercial potential. The TPP is the cornerstone of successful clinical development and is vital for trial designs and future decision-making. Adnovate utilizes its breadth and depth of expertise in clinical development, regulatory affairs, and product positioning within the competitive landscape to develop future-proofed TPPs that will guide successful Clinical Development Plans.
Review Scientific Data
- To help inform positioning and dosing regimens
- Advise on new experiments to support optimal positioning
Define the unmet medical need
- Review relevant international treatment guidelines and identify drugs used in pathway
- Review product labels for safety and efficacy data and/or claims
- Review Literature: epidemiology studies, Phase 3 studies for safety and efficacy gaps and feasibility of study conduct and sample sizes
Incorporate Regulatory / Competitive perspectives
- Incorporate input from regulatory guidance documents and prior approvals
- Review competitive environment and evaluate impact at time of launch
Market Access perspective
- Evaluate international MA considerations, endpoints and efficacy / safety / QOL measures
- Evaluate health resource utilization benefits for multiple regions
Early input from KOLs
- Evaluate positioning scenarios
- Assess efficacy and safety claims
- Input to feasibility of clinical trial conduct
- Attractiveness to patients and practitioners
Production of Clinical Development Plans
The Clinical Development Plan (CDP) is a blueprint of an asset’s full clinical research strategy for a given indication. It outlines the design of each phase of development including: clinical endpoints and other assessments, go/no-go decision points, timelines, and budgetary estimates.
Research and review
- Detailed literature review
- Assessment of prior clinical trial designs
- Utilize international clinical trial registries and regulatory guidance documents to understand requirements
- Evaluate competitor activity from commercial databases
- Assess prior analogues from a cross-functional perspective including pricing and reimbursement
Develop early clinical/regulatory strategy and plans through to Phase 2
- Develop design options for Phase 1 and 2
- Evaluate biomarker/translational PK/PD approach
- Evaluate endpoints and develop statistical methodology including innovative approaches where appropriate
- Market access input on endpoints and clinical strategy
- Internal work validated by KOLs
- Map regulatory pathway and strategy with timelines
- Evaluate CRO options, costs and operational plans
- Conduct gap analysis on CMC and non-clinical plans to support clinical development and regulatory strategy
Define pathways to NDA / BLA / MAA
- Develop high-level Phase 3 design options and evaluate with respect to early phase studies
- Develop preferred options with rationale, costs, timelines and risks to NDA/BLA/MAA
Optimizing chances of success for a range of life science organizations from startups to established enterprises
Adnovate works with clients of all sizes, stages of development, geographical locations, staffing models and experience. We have strong expertise in asset development from early-stage though to market access and commercialization. Drawing on our deep expertise across a broad range of therapeutic platforms and technologies, and across many therapeutic areas, Adnovate has helped clients from privately-owned Biotech startups to established publicly traded Biopharma organizations.
From asset strategy and clinical development to interim executive leadership and support, Adnovate can provide industry-leading expertise to help your organization meet its goals and ambitions.

Early Stage Biotech
Early-stage biotech companies that do not have a formal medical/clinical function. Our service helps these smaller companies to develop drugs in a capital-efficient way and without the need to dilute management shareholdings, whilst maintaining the highest standards of development.
Pharma / Biotech Organizations of all sizes
Companies that have assets not being developed due to lack of alignment with corporate strategy. By using our services, these companies can continue to create value in non-core areas and advance their pipeline without the need to distract internal teams and expertise from strategically important areas of focus.
Expanding Businesses
Companies that lack regional expertise in developing drugs internationally. Our services help by eliminating the need to hire dedicated regional development teams outside of their home territory.
Working as an extension of our team, Adnovate supported not only the clinical study execution, but strategic planning of the product, and additions to the QMS. GEXVal, Adnovate, and partners in Australia formed an excellent team, sharing the same goal to deliver innovative medicines to patients and families who live with rare diseases.
Juran KatoCEO, GexVal Inc
We partnered with Adnovate to leverage their strong scientific and strategic support. Their highly qualified and organized team helped us understand the treatment and competitive landscape which refined our clinical development plan and clinical trial designs.
Sudha ParasuramanCMO, Ribon Therapeutics
Frequently Asked Questions
What is a Target Product Profile (TPP)?
The Target Product Profile (TPP) is a living document that outlines the desired characteristics of a product, and provides a strategic framework for an asset to reach its full therapeutic and commercial potential. The TPP is the cornerstone of successful clinical development and is vital for trial designs and future decision-making. Adnovate utilizes its breadth and depth of expertise in clinical development, regulatory affairs, and product positioning within the competitive landscape to develop future-proofed TPPs that will guide Clinical Development Plans to achieve success.
What is a Clinical Development Plan (CDP)?
The Clinical Development Plan (CDP) is a blueprint of an asset’s full clinical research strategy for a given indication. It outlines the design of each phase of development, including clinical endpoints and other assessments, go/no-go decision points, timelines, and budgetary estimates.
Do you provide flexible working models adapted to virtual startup life science companies?
Yes. Adnovate supports life science organizations of all sizes, including startups, adapting flexibly to meet fast-evolving company and asset development needs. We can build full product development teams that work independently to provide solutions to successfully operationalize company strategy, and advance assets through pre-clinical and clinical development, and regulatory interactions. We can also provide individual functional experts (including interim CMOs, COOs, and CEOs) to complement the skill sets of an existing team of drug developers.
What is Indication Prioritization?
Indication Prioritization is the process of identifying, evaluating, comparing, and contrasting different potential indications for a specific drug to enable strategic selection of those indication(s) that have the greatest potential for success, value creation, and achievement of corporate objectives. Adnovate utilizes its evidence-based indication scoring system and its breadth of expertise in all phases of clinical development, regulatory affairs, target engagement and product positioning to identify a lead indication with the greatest potential for clinical and commercial success.
What is Project Optimus?
The Oncology Center of Excellence (OCE) Project Optimus is an initiative to reform the dose optimization and dose selection paradigm in oncology drug development. See https://www.fda.gov/ for more details.